How to Create Engaging Videos Using Pictory AI and InVideo
How to Create Engaging Videos Using Pictory AI and InVideo
Creating engaging videos doesn’t have to be complicated. Thanks to AI-powered tools like Pictory AI and InVideo, anyone—whether a beginner or a pro—can create high-quality videos fast and effortlessly.
In this guide, I’ll walk you through how to create engaging videos step by step using both Pictory AI and InVideo, so you can decide which one works best for your needs.
Step 1: Choose the Right Tool for Your Video
Before jumping in, think about what kind of video you want to create.
- Use Pictory AI if you want AI-powered automation—it’s great for turning blog posts, articles, or scripts into videos in minutes.
- Use InVideo if you need more control over your video’s design, with customizable templates, drag-and-drop editing, and full creative freedom.
Now, let’s dive into how to create engaging videos with both tools!
Step 2: Creating Videos with Pictory AI (Fully Automated)
Pictory AI makes video creation as simple as pasting text. Here’s how:
1️⃣ Log into Pictory AI
Go to Pictory AI and sign in or create an account.
2️⃣ Choose a Video Creation Mode
- Script to Video – Turn a script into a video.
- Article to Video – Convert a blog post into a video.
- Edit Video Using Text – Trim and edit existing videos.
3️⃣ Paste Your Content
Copy and paste your script, article, or text into Pictory AI, and the AI will automatically generate scenes, select relevant stock footage, and add captions.
4️⃣ Customize Your Video
- Edit the script and change any suggested media.
- Add background music or AI-generated voiceovers.
- Adjust fonts, colors, and branding to match your style.
5️⃣ Generate & Download
Click “Generate”, and in a few minutes, your video is ready to download and share!
Step 3: Creating Videos with InVideo (More Customization & Editing)
If you want more hands-on customization, InVideo is the way to go. Here’s how to create a video using InVideo:
1️⃣ Sign Up or Log Into InVideo
Visit InVideo and create an account.
2️⃣ Select a Video Template
Choose from thousands of pre-made templates for YouTube, Instagram, TikTok, ads, and more. Or, start from scratch with a blank canvas.
3️⃣ Add Your Content
- Drag and drop video clips, images, and text into the timeline.
- Use the AI-powered script-to-video feature to auto-generate videos from text.
- Add custom animations, transitions, and effects to make your video stand out.
4️⃣ Edit & Enhance Your Video
- Add music, voiceovers, and captions.
- Use InVideo’s stock media library or upload your own footage.
- Adjust speed, brightness, and overlays for a more professional touch.
5️⃣ Export & Publish
Once you’re happy with your video, click “Export”, and your final high-quality video is ready to share!
Step 4: Tips for Making Your Videos More Engaging
✅ Use Attention-Grabbing Hooks – The first 5 seconds should hook your audience.
✅ Add Subtitles – Captions increase watch time and engagement, especially on social media.
✅ Use AI Voiceovers or Your Own Voice – Pictory AI offers realistic AI voiceovers, but you can also record your own for a personal touch.
✅ Keep It Concise – Short, impactful videos perform better on social platforms.
✅ Optimize for Mobile Viewing – 80%+ of videos are watched on mobile—use text, bold visuals, and easy-to-read fonts.
Which Tool is Right for You?
Both Pictory AI and InVideo make video creation easier than ever.
- Go with Pictory AI if you want fast, AI-powered video automation without much manual editing.
- Choose InVideo if you prefer more creative control with a drag-and-drop video editor.
Whichever tool you choose, creating engaging videos has never been this simple!
Try Pictory AI here: Pictory AI
Try InVideo here: InVideo
Now, go create amazing videos and start growing your audience!
Why Video Content is a Must in 2025
Video content is no longer optional—it’s the most powerful way to connect with an audience. Studies show that videos get higher engagement, more shares, and better conversions compared to text and images.
Platforms like YouTube, TikTok, Instagram Reels, and Facebook prioritize video content, making it essential for businesses, content creators, and marketers. Whether you’re selling a product, growing a brand, or simply sharing valuable content, using tools like Pictory AI and InVideo can supercharge your video marketing strategy.
The Power of AI in Video Creation
AI-powered tools are changing the game for video creation. In the past, making high-quality videos required professional editing skills, expensive software, and hours of work.
Now, tools like Pictory AI and InVideo allow anyone to create stunning, engaging videos in minutes—without needing any technical experience. AI helps automate tedious tasks like video trimming, adding captions, choosing visuals, and even generating voiceovers. This means more time creating and less time editing.
How AI Helps Increase Engagement
Engagement is the key to success on social media, YouTube, and digital marketing. Videos made with AI tools tend to perform better because they include:
✔️ Captions – Many viewers watch videos without sound, and AI auto-generates captions instantly.
✔️ Dynamic Text & Effects – AI suggests animations, transitions, and effects to keep viewers hooked.
✔️ Fast Content Repurposing – Pictory AI converts blog posts into videos, letting you maximize your content’s reach.
✔️ Optimized Editing – AI ensures the best visuals and cuts to keep the audience engaged.
Making Money with AI Video Tools
Beyond just creating videos, you can actually make money using Pictory AI and InVideo. Many freelancers and entrepreneurs are using these tools to offer video editing services on Fiverr, Upwork, and YouTube automation channels.
Others are selling video content packages to businesses that need ads, social media clips, or promotional videos. Affiliate marketers also use these tools to create high-converting videos that drive traffic and increase sales. The potential is huge, and with AI doing most of the work, it’s easier than ever to scale.
Final Recommendation: Which Tool Should You Choose?
If you want an AI-driven tool that does most of the work for you, Pictory AI is the perfect choice for bloggers, marketers, and content creators who need fast, automated video generation. On the other hand, if you prefer more customization and hands-on editing,
InVideo is better suited for business owners, YouTubers, and ad creators who want full control over their video designs. Both offer free trials, so test them out and see which fits your workflow best!
Try Pictory AI Here: Pictory AI
Try InVideo Here: InVideo
Whichever tool you choose, you’ll be creating high-quality, engaging videos in no time!
