How to Make Compelling Video Ads Using InVideo

In today’s digital age, video ads are the most powerful tool for capturing attention, driving engagement, and increasing sales. However, creating high-converting video ads can be expensive and time-consuming—unless you use InVideo, an AI-powered video editor designed to make ad creation easy, fast, and affordable.

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Learn how to make compelling video ads using InVideo that capture the attention of your audience.

With this guide, you will discover how to make compelling video ads using InVideo that effectively boost your marketing efforts.

In this guide, I’ll walk you through how to create compelling video ads using InVideo—from choosing the right template to adding engaging animations, text, and calls to action.

Want to start making high-performing video ads right now? Try InVideo for free here.

Understanding how to make compelling video ads using InVideo can greatly enhance your advertising strategy.

By learning how to make compelling video ads using InVideo, you can significantly increase your ROI.

Find out how to make compelling video ads using InVideo without breaking the bank.

Why Use Video Ads for Your Business?

Follow this guide to learn how to make compelling video ads using InVideo that attract more clients.

Let’s explore how to make compelling video ads using InVideo for different industries.

Video ads drive 80% more conversions than static ads
Social media platforms prioritize video content over images
Businesses using video ads see a 49% faster revenue growth

If you’re running Facebook Ads, Instagram Reels, YouTube Shorts, or TikTok Ads, then high-quality video ads are a must to get the best results.

And the best part? With InVideo, you don’t need expensive equipment or advanced editing skills to create high-converting ads in minutes.

Step-by-Step Guide to Making Video Ads with InVideo

Master how to make compelling video ads using InVideo to elevate your brand awareness.

Step 1: Choose the Right Video Ad Template

InVideo offers 5,000+ customizable templates specifically designed for:

✔ E-commerce Product Ads – Promote your online store
✔ Facebook & Instagram Ads – Grab attention in seconds
✔ YouTube & TikTok Ads – Engage users with short-form content
✔ Service-Based Business Ads – Showcase your expertise

How to select a template:
✅ Visit InVideo’s template library.
✅ Filter by “Ad Templates” or “Marketing Videos”.
✅ Pick a template that fits your product, brand, or service.

Browse high-converting ad templates here: Click to start.

Step 2: Add Engaging Visuals & Product Clips

To understand how to make compelling video ads using InVideo, start with the basics of video marketing.

What kind of visuals should you use?
Real-life product shots – Show your product in action.
Stock footage – Use InVideo’s 8M+ royalty-free stock videos.
Before & after visuals – Perfect for beauty, fitness, or home improvement businesses.

How to upload visuals in InVideo:
✅ Click “Upload Media” in the left panel.
✅ Drag and drop your product clips, testimonials, or service demonstrations.
✅ Arrange the visuals in the storyboard editor for smooth flow.

Pro Tip: Keep your ad short and engaging (15-30 seconds) for maximum impact.

Utilize how to make compelling video ads using InVideo to connect with your audience emotionally.

Finally, learn how to make compelling video ads using InVideo to ensure your message resonates.

Step 3: Write Persuasive Ad Copy & Text Overlays

Your video ad must communicate a strong message FAST! People scroll quickly, so you need eye-catching text overlays that highlight your unique selling points (USPs).

What to include in your ad text:
✔ Headline: Grab attention instantly (e.g., “50% OFF Today Only!”)
✔ Key Benefits: Highlight what makes your product unique (e.g., “100% Organic Ingredients”)
✔ Call-to-Action (CTA): Tell viewers what to do next (e.g., “Shop Now”)

How to add text in InVideo:
✅ Click on “Text” and choose a bold, readable font.
✅ Use animated text overlays for emphasis.
✅ Place the CTA text at the end for better conversions.

Pro Tip: Use contrast colors so text stands out against the background!

Step 4: Add AI Voiceovers & Background Music

If you want to increase engagement, adding a voiceover or music track can make a huge difference.

By mastering how to make compelling video ads using InVideo, you can maximize your advertising potential.

How to add an AI Voiceover in InVideo:
✅ Type your script into the AI Text-to-Speech tool.
✅ Select a male or female voice & preferred accent.
✅ Click Generate, and InVideo will sync it with your video.

How to add Background Music:
✅ Choose from InVideo’s royalty-free music library.
✅ Select a track that matches your brand style (upbeat, emotional, professional).
✅ Adjust the volume so it doesn’t overpower the voiceover.

Try AI voiceovers & music in your ad now: Click here.

Step 5: Use Smart Transitions & Effects for Higher Engagement

Discover how to make compelling video ads using InVideo and stand out from competitors.

Best transitions to use in video ads:
✔ Zoom-in effect – Perfect for emphasizing product details.
✔ Swipe transitions – Smooth flow between clips.
✔ Flash cuts – Great for fast-paced ads (e.g., TikTok, YouTube Shorts).

How to add effects in InVideo:
✅ Click on a clip, then select Transitions.
✅ Choose effects like Zoom, Fade, or Slide.
✅ Adjust speed & duration for maximum impact.

Ready to transform your ads? Learn how to make compelling video ads using InVideo effectively.

Pro Tip: Keep transitions smooth—don’t overdo flashy effects!

Step 6: Optimize & Export Your Video for Multiple Platforms

Your video ad needs to be optimized for different social media platforms to perform well.

Recommended video formats for ads:

Platform	Best Format	Ideal Length
YouTube Ads	16:9 (Landscape)	30 sec – 1 min
Instagram & Facebook Ads	1:1 (Square)	15-30 sec
TikTok & YouTube Shorts	9:16 (Vertical)	15 sec

How to export in InVideo:
✅ Select Export in HD (1080p) for a crisp, professional look.
✅ Use Auto-Resize to adapt videos for multiple platforms.
✅ Download and upload directly to your ad platform.

Create & optimize video ads now: Try InVideo here.

Why InVideo is the Best Tool for Creating Video Ads

If you want to create scroll-stopping, high-converting video ads without spending hours editing, then InVideo is the perfect tool.

Why marketers & business owners love InVideo:
✅ No editing skills required – Simple drag-and-drop interface.
✅ Thousands of ad templates – Get a professional look in minutes.
✅ AI-powered automation – Create videos 10x faster.
✅ Optimized for all ad platforms – YouTube, Facebook, TikTok, Instagram.

Ready to create high-performing video ads?
Get started with InVideo now and watch your business grow!

How to Make Compelling Video Ads Using InVideo